1. Introduction
 

The BTL Way Company ("we", "us", or "our") is committed to protecting the privacy and personal data of our clients and customers. This Privacy Policy explains how we collect, use, store, and protect your information when you use any of our services — including online personal training, in-person coaching, tennis lessons, our mobile application, and branded merchandise purchases.
By registering for or using our services, you agree to the terms of this Privacy Policy.
 

2. Information We Collect
 

Depending on the services you use, we may collect the following types of personal information:

• Full name, email address, and phone number

• Home or preferred location address (for in-person coaching sessions at your home)

• Physical details relevant to training (age, fitness level, health conditions, and goals)

• Payment and billing information (processed securely via Tap Payments)

• Shipping address for merchandise orders

• Order history and merchandise purchase records

• Usage data from our website and mobile app (e.g., session logs, device type, browsing behavior)

• Communication records (messages via Zoom, Teams, in-app chat, or in-person interactions)

• Images or video recordings taken during sessions, only with your explicit prior consent

 

3. How We Use Your Information
 

We use your personal information to:

• Provide and personalize your online and in-person training programs

• Schedule and conduct coaching sessions (video call, home visit, or gym-based)

• Coordinate tennis lesson scheduling for individual and group participants

• Process payments, manage orders, and arrange merchandise delivery or pickup

• Send order confirmations, shipping updates, and invoices

• Communicate program updates, schedule changes, or important notices

• Improve our services, app performance, and customer experience

• Comply with applicable laws and regulations in the Kingdom of Saudi Arabia

 

4. In-Person Services & Location Data
 

When you book in-person coaching at your home or at our private gym, we collect your address solely for the purpose of scheduling and conducting your session. This information is used only by the assigned coach and is never shared with third parties for commercial purposes.
Our private gym may use CCTV surveillance for security purposes. Footage is stored securely and is not shared except where required by law.
 

5. Data Sharing & Disclosure
 

We do not sell, rent, or trade your personal data. We may share information only with:

• Payment processors (Tap Payments) to complete transactions securely

• Video conferencing platforms (Zoom / Microsoft Teams) for online session delivery

• Our mobile app provider, solely for service functionality

• Shipping and logistics partners, solely to fulfill merchandise orders

• Regulatory or legal authorities if required by applicable law

 

6. Data Security
 

We implement appropriate technical and organizational measures to protect your personal data from unauthorized access, loss, or misuse. Payment information is encrypted and handled in accordance with PCI-DSS standards through Tap Payments. Location and address data is accessible only to authorized staff.
 

7. Data Retention
 

We retain your personal data for as long as you are an active client or customer, and for up to 3 years thereafter for legal and accounting purposes, unless a longer period is required by applicable law. Merchandise order records may be retained for up to 5 years for tax and audit compliance.
 

8. Your Rights
 

You have the right to:

• Access the personal data we hold about you

• Request correction of inaccurate or incomplete data

• Request deletion of your data (subject to legal obligations)

• Withdraw consent for marketing communications at any time

To exercise any of these rights, please contact us at the details below.
 

9. Cookies & Analytics
 

Our website may use cookies or similar tracking technologies to enhance your browsing experience and analyze website usage. You may control cookie settings through your browser preferences.
 

10. Changes to This Policy
 

We may update this Privacy Policy from time to time. Any changes will be posted on our website with an updated effective date. Continued use of our services constitutes acceptance of the revised policy.